Accelerate your search marketing!
I do quite a bit of search engine marketing for clients on search engines like Google, Yahoo, Ask.com and other sites like business.com, yellowpages.com, etc. Getting an effective campaign setup takes a strong grasp of graphics & design, analytics, and research.
Getting a campaign established is very time intensive if you want to do it right. If you sell computers, it’s easy to think of the main keywords. Computers, PCs, CPU, etc. These “easy” keywords are very expensive so you can increase your returns exponentially if you can find keywords that aren’t so common. You usually find these keywords by accident and it takes months or even years to find them all.
The last few months, I found a pretty cool tool called KeywordSpy. KeyworkSpy has an agreement with ISPs such as Verizon, Comcast, SBC, etc. to read the logs and see what companies are advertising on what keywords. The concept is very simple, but the value is tremendous. Now, instead of having to do research on keywords, you can look up a company that’s in your space (i.e. Dell.com) and see all the keywords they advertise on. The keywords won’t all be a fit for you, but it’s a great place to start.
Take some time and visit KeywordSpy.com
Chavvon